Bloom room the most fascinating store transformation
This year the House of Hackney decided to celebrate the Chelsea Flower Show, and went big with it. They pretty much hosted an alternative flower show at the store, called the Bloom room. Over the weekend of the 28th May, their award-winning flagship store was transformed into a curated in-store oasis showcasing the best budding florists and growers along with some of the most exciting heavy weights of the scene. Featuring floral installations from such florists as That Flower Shop, Palais Flowers, Scarlet & Violet, The Flower Appreciation Society and Rebel Rebel.
Designs by Rebel Rebel